CEO of Speakeasy, Scott Weiss, presents Thesis of DARE!

scott-weissEarlier this month, I had the unique privilege of presenting the thesis of DARE! in front of a large group of business executives at the Ft. Lauderdale Performing Arts Center.  Sharing the stage with me was Sanjay Gupta, Dean of the Michigan State Eli Broad Business School, ranked in the top 10 for public institutions by U.S. World and Business Reports.  This event was an especially meaningful opportunity as I come up on the second anniversary of the initial launch of DARE!, an Amazon Best Seller, two years ago, on April 2nd.  Since that time, several thousand of the books have been read, and the book has had the distinct honor of being awarded the gold medal for “ethics” by the Axiom Book Awards organization.

However, what strikes me as even more meaningful, is the continued relevancy of the book among corporate executives, and their continued struggle with the controversy the book has created.  From the feedback I’ve received over the past two years, it’s clear that while most agree with the thesis that more honest, transparent, and authentic communication can only lead to better business results on multiple levels, many executives still struggle with the challenge on how do you get started with this lofty goal. Questioning is it really possible to move the trust needle forward by doing so, given the damage that has already been done.  I completely understand, and empathize with both the challenge and the magnitude of the task.  When I’m asked to respond to these questions which come up frequently, my simple response is this.  You begin by first, having the conversation with those around you, and second, through a personal commitment to make a difference one person at a time.  Every business conversation can lead to a reminder, “are we being transparent?…are we brokering information?…are we being completely honest?….and am I being authentic in my behaviors and communication?”  I believe with a great deal of passion, that we can affect positive change by doing so.  The trust needle moves very slowly, but if we each make a personal commitment to earn the trust of those around us one person at a time, the trust needle will move!


“Make your word good and be as good as your word.”